Innovation Marketing

How to boost the growth of your innovations (despite a limited budget)?

Here is a webinar replay dedicated to helping you discover how to combine the Growth Hacking methodology with your innovation strategy. Often, those who get by are those who pivot their business model. To get back on track economically, you have to rethink your marketing / innovation strategy. To accelerate the growth of his innovations without a budget, he ...

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How to accelerate the growth of your innovations without a budget?

  In this webinar replay, you'll learn how to accelerate the growth of his innovations without a budget, with advice from Lion's Head of Growth. What are the techniques and mindset "Growth Hacking" to adopt to quickly accelerate the growth of your innovations on a limited budget and in times of crisis? Lion is the school of the avant-garde and of the Startup ecosystem which transmits ...

How to accelerate the growth of your innovations without a budget? Read more "

Why is the current situation an excellent time to change the way we create value?

This health crisis, which in a few days has become an economic crisis, acts like an electric shock: we must adapt to a change of paradigm in order to think and act differently! It is essential to rethink our way of envisioning the future, of consuming and therefore of interacting with our colleagues and our customers… In addition, to be…

Why is the current situation an excellent time to change the way we create value? Read more "

Innovation management: How to manage innovation when you are a Startup?

Interview with Rémi Boisson, Co-founder of Sartup Extracadabra: platform for connecting qualified profiles with restaurants, bars, caterers or hotels “To innovate, you have to be curious about everything, constantly on the lookout and not just in your area of expertise. 'activity, on the contrary, especially in fields of activity other than his own… ”This interview took place…

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Marketing Video of #039; Innovation #4

Marketing of innovation #4: Moving from a product offer to a service offer

[av_video src = 'https: //www.youtube.com/watch? v = 50V__8An-Qc & list = PLYMzRZHO1M70AvQ3abgVluor73jskBZeC' format = '16 -9 ′ width = '16 'height =' 9 ′ av_uid = 'av-2kawig'] By offering a multitude of services around your product, in ultra-competitive markets, this allows you to stand out and create more value. With Lionel Roure, Senior Lecturer at the CNAM See more videos  

Marketing Video of #039; Innovation #3

Marketing of innovation #3: Ensure that your innovation penetrates its market

[av_video src = 'https: //www.youtube.com/watch? v = L_R-RA_Yba8 & t' format = '16 -9 ′ width = '16 'height =' 9 ′ av_uid = 'av-2kawig'] Marketing innovation will allow a conformist market to meet correctly and innovations offered by technologies to give rise to standards of use. With Lionel Roure, Senior Lecturer at the CNAM See more videos  

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