{"id":128753,"date":"2023-04-06T18:35:28","date_gmt":"2023-04-06T16:35:28","guid":{"rendered":"https:\/\/preprod.group-gac.com\/?p=128753"},"modified":"2023-12-13T17:18:07","modified_gmt":"2023-12-13T16:18:07","slug":"succes-client-sealynx-open-innovation","status":"publish","type":"post","link":"https:\/\/group-gac.com\/en\/success-client-sealynx-open-innovation\/","title":{"rendered":"Identify new markets for a new technology"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"128753\" class=\"elementor elementor-128753\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c6a906 e-con-full e-flex e-con e-parent\" data-id=\"9c6a906\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb29433 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"fb29433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00ab\u00a0Nous avons senti que G.A.C. voulait s\u2019impr\u00e9gner de notre sujet et comprendre le pourquoi de notre innovation. [...] Nous sommes pass\u00e9s d\u2019un stade de recherches \u00e0 un stade de d\u00e9veloppement r\u00e9ellement boost\u00e9 par les diff\u00e9rents points d\u2019entr\u00e9e que G.A.C. a pu nous fournir.\u00a0\u00bb\n\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Yann FROMONT - Responsable Innovation<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-faaff27 e-con-full e-flex e-con e-parent\" data-id=\"faaff27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54a1c0e elementor-widget elementor-widget-text-editor\" data-id=\"54a1c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/groupe-gmd.com\/pole-etancheite\/\">SEALYNX<\/a> est sp\u00e9cialis\u00e9e dans les \u00e9quipements automobiles, en particulier les joints d&rsquo;\u00e9tanch\u00e9it\u00e9. L&rsquo;entreprise compte 380 collaborateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce00616 e-con-full e-flex e-con e-parent\" data-id=\"ce00616\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-59f9a97 e-con-full e-flex e-con e-parent\" data-id=\"59f9a97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4ca3734 e-con-full e-flex e-con e-parent\" data-id=\"4ca3734\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-933e770 e-con-full e-flex e-con e-parent\" data-id=\"933e770\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d445900 elementor-widget elementor-widget-heading\" data-id=\"d445900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Probl\u00e9matique de SEALYNX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd07fc elementor-widget elementor-widget-text-editor\" data-id=\"4dd07fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-astglobalcolor1 ); text-align: var(--text-align);\">Historiquement pr\u00e9sente sur le march\u00e9 de l\u2019automobile uniquement, SEALYNX souhaite adresser de nouveaux march\u00e9s avec leur innovation.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfa28e elementor-widget elementor-widget-heading\" data-id=\"7cfa28e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accompagnement G.A.C. Group\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa8f49 elementor-widget elementor-widget-text-editor\" data-id=\"cfa8f49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Accompagn\u00e9e en 2021 pour une dur\u00e9e de 6 mois, SEANLYNX a b\u00e9n\u00e9fici\u00e9 d&rsquo;un accompagnement en marketing de l&rsquo;innovation pour identifier de nouveaux march\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dce991 elementor-widget elementor-widget-heading\" data-id=\"6dce991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solutions apport\u00e9es par G.A.C. Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6f840 elementor-widget elementor-widget-text-editor\" data-id=\"6d6f840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-astglobalcolor1 ); font-size: 1.5rem; text-align: var(--text-align);\">Nous avons \u00e9tudi\u00e9 4 march\u00e9s.<\/span><\/p><p><b>Etape 1 &#8211; Lancement<\/b>\u00a0: Identification des probl\u00e9matiques et cr\u00e9ation de la m\u00e9thodologie sur-mesure<\/p><p><b>Etape 2 &#8211; Etude bibliographique<\/b> : Qualification de la cha\u00eene de valeur, brainstorming, r\u00e9alisation de 2 entretiens qualitatifs aupr\u00e8s d\u2019experts (enseignants-chercheurs)<\/p><p><b>Etape 3 &#8211;<\/b>\u00a0R\u00e9alisation de 10 entretiens qualitatifs aupr\u00e8s d\u2019industriels (sur 2 march\u00e9s)<\/p><p><b>Etape 4 &#8211;<\/b>\u00a0Analyse et projection march\u00e9 selon la m\u00e9thodologie top-down bottom-up\u00a0<\/p><p><b>Etape 5 &#8211;\u00a0<\/b>Synth\u00e8se de l\u2019\u00e9tude et recommandations<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ce9cc6 e-con-full e-flex e-con e-parent\" data-id=\"8ce9cc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fee1842 e-con-full e-flex e-con e-parent\" data-id=\"fee1842\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-442a73c elementor-widget elementor-widget-heading\" data-id=\"442a73c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEALYNX a b\u00e9n\u00e9fici\u00e9 de :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ccfd8 elementor-widget elementor-widget-text-editor\" data-id=\"a9ccfd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Contacts des partenaires et potentiels clients identifi\u00e9s\u00a0<\/li><li>Pr\u00e9sentation des r\u00e9sultats (verbatims, comptes rendus des diff\u00e9rents entretiens, SWOT, business model, pr\u00e9conisations et estimations de taille de march\u00e9)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d0ab2 elementor-widget elementor-widget-heading\" data-id=\"80d0ab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels ont \u00e9t\u00e9 les r\u00e9sultats obtenus ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec823e2 elementor-widget elementor-widget-text-editor\" data-id=\"ec823e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>SEALYNX a :<\/div><ul><li>identifier 2 march\u00e9s porteurs \u00e0 court terme\u00a0<\/li><li>\u00e9t\u00e9 mis en relation avec 4 clients potentiels et partenaires se positionnant comme early adopters et 3 partenaires potentiels \u00e0 plus long terme<\/li><li>cr\u00e9\u00e9 une filiale sp\u00e9cifique au nouveau produit de SEALYNX<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-731e5b6 e-flex e-con-boxed e-con e-parent\" data-id=\"731e5b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1514ba2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1514ba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/group-gac.com\/service\/marketing-innovation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez notre offre<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c50734 elementor-widget elementor-widget-heading\" data-id=\"7c50734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00e9moignage client<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06e64a5 e-flex e-con-boxed e-con e-parent\" data-id=\"06e64a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-296c2b2 elementor-widget elementor-widget-video\" data-id=\"296c2b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/2FXLkpBiGb0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this customer testimonial, find out how Sealynx succeeded in identifying new markets thanks to Open Innovation!<\/p>","protected":false},"author":38,"featured_media":171279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Open innovation : comment identifier de nouveaux march\u00e9s ?","_seopress_titles_desc":"Dans ce t\u00e9moignage client, d\u00e9couvrez comment Sealynx a r\u00e9ussi \u00e0 identifier de nouveaux march\u00e9s gr\u00e2ce \u00e0 l&#039;Open Innovation 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