{"id":219281,"date":"2024-03-06T17:18:25","date_gmt":"2024-03-06T16:18:25","guid":{"rendered":"https:\/\/group-gac.com\/?p=219281"},"modified":"2025-01-21T16:21:09","modified_gmt":"2025-01-21T15:21:09","slug":"recherche-innovation-etudes-de-marche","status":"publish","type":"post","link":"https:\/\/group-gac.com\/en\/research-innovation-market-research\/","title":{"rendered":"Research &amp; Innovation: how can market research guide your decisions?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"219281\" class=\"elementor elementor-219281\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5521df9 e-con-full e-flex e-con e-parent\" data-id=\"5521df9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-408ea03 elementor-widget elementor-widget-heading\" data-id=\"408ea03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Does your organization carry out R&amp;D and innovation work with the aim of developing new products, processes or services? Would you like to prioritize your projects and guide your innovation strategy pragmatically? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a74de7 elementor-widget elementor-widget-text-editor\" data-id=\"2a74de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you are <strong>in charge of innovation and R&amp;D promotion<\/strong> in your organization, this webinar is especially designed for you. It's a unique opportunity to discover how market research can help you to <strong>make the right research and development decisions<a href=\"\/en\/service\/conseil-en-strategie-dinnovation\/\" target=\"_blank\" rel=\"noopener\">innovation<\/a><\/strong>. Our experts will give you the keys you need to make a success of your R&amp;D and innovation projects, by drawing on a wealth of experience and expertise. <strong>in-depth analysis of market needs and trends <\/strong>you can and want to conquer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7e34f7 e-con-full e-flex e-con e-parent\" data-id=\"f7e34f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f3e8018 e-con-full e-flex e-con e-child\" data-id=\"f3e8018\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e78cba elementor-widget elementor-widget-text-editor\" data-id=\"9e78cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You are looking for <strong>identify untapped market opportunities<\/strong> or to <strong>assess the feasibility of your project <\/strong>thanks to an in-depth analysis of needs and expectations?<\/p><p>You wish <strong>reduce the associated risks<\/strong> R&amp;D and innovation projects, and <strong>make informed decisions<\/strong> in your strategy? Are you planning to <strong>find co-development partners to accelerate your projects<\/strong> R&amp;D and innovation? Would you like to <strong>measure the success potential of your innovative project<\/strong>\u00a0and maximize your return on investment?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7bd041 elementor-widget elementor-widget-heading\" data-id=\"a7bd041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our conference agenda: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4276bb7 elementor-widget elementor-widget-text-editor\" data-id=\"4276bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Different types of market research<\/li><li>Timing to achieve them<\/li><li>Questions to ask and steps to follow\u00a0<\/li><li>Methodological elements: specification of needs, competitive analysis, benchmarking, business model<\/li><li>Case studies and feedback<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a16064 e-con-full e-flex e-con e-child\" data-id=\"6a16064\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d1df4b5 e-flex e-con-boxed e-con e-child\" data-id=\"d1df4b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eae729 elementor-widget elementor-widget-heading\" data-id=\"5eae729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Access the replay in one click!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c44ce00 elementor-widget elementor-widget-shortcode\" data-id=\"c44ce00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><iframe src=\"https:\/\/ressources.group-gac.com\/l\/1052283\/2024-04-23\/71br\" width=\"100%\" height=\"700\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d6e6cd e-flex e-con-boxed e-con e-parent\" data-id=\"1d6e6cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09bf781 elementor-widget elementor-widget-text-editor\" data-id=\"09bf781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our experts in marketing and innovation strategy will share with you <strong>best practices and methodologies <\/strong>to conduct robust market research,<strong> minimize risk and maximize your project's chances of market success<\/strong>.  You'll be able to ask questions and get personalized answers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d218d72 e-con-full e-flex e-con e-parent\" data-id=\"4d218d72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc78cda elementor-widget elementor-widget-spacer\" data-id=\"bc78cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-844876c e-flex e-con-boxed e-con e-parent\" data-id=\"844876c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e8a71f elementor-widget elementor-widget-heading\" data-id=\"0e8a71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conference hosted by : <\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-572ff27 e-con-full e-flex e-con e-child\" data-id=\"572ff27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a396003 elementor-widget elementor-widget-image\" data-id=\"a396003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/group-gac.com\/wp-content\/uploads\/2024\/03\/of-1-300x300.png\" class=\"attachment-medium size-medium wp-image-222970\" alt=\"\" srcset=\"https:\/\/group-gac.com\/wp-content\/uploads\/2024\/03\/of-1-300x300.png 300w, https:\/\/group-gac.com\/wp-content\/uploads\/2024\/03\/of-1-80x80.png 80w, https:\/\/group-gac.com\/wp-content\/uploads\/2024\/03\/of-1-12x12.png 12w, https:\/\/group-gac.com\/wp-content\/uploads\/2024\/03\/of-1.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fc6a3d e-con-full e-flex e-con e-child\" data-id=\"1fc6a3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15ef775 elementor-widget elementor-widget-heading\" data-id=\"15ef775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Olivier FALLOU - Expert in innovation management - G.A.C. Group<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c567b0 elementor-widget elementor-widget-heading\" data-id=\"8c567b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Olivier has more than 20 years of experience in supporting companies in their innovation strategy, in complex ecosystems and through collaborative projects, after 6 years in industrial research. As an expert in innovation financing, he has accompanied many organizations in their transition and development, always with a global view on the financing plan. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fa5ac9 e-con-full e-flex e-con e-child\" data-id=\"6fa5ac9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34feef1 elementor-widget elementor-widget-image\" data-id=\"34feef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/group-gac.com\/wp-content\/uploads\/2024\/03\/tatjana-300x300.png\" class=\"attachment-medium size-medium wp-image-222961\" alt=\"\" srcset=\"https:\/\/group-gac.com\/wp-content\/uploads\/2024\/03\/tatjana-300x300.png 300w, https:\/\/group-gac.com\/wp-content\/uploads\/2024\/03\/tatjana-80x80.png 80w, https:\/\/group-gac.com\/wp-content\/uploads\/2024\/03\/tatjana-12x12.png 12w, https:\/\/group-gac.com\/wp-content\/uploads\/2024\/03\/tatjana.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04837cb e-con-full e-flex e-con e-child\" data-id=\"04837cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d6351 elementor-widget elementor-widget-heading\" data-id=\"b9d6351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Tatjana A. Nazir, Director of Research (DR1) - CNRS-SCALab, University of Lille<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731cf79 elementor-widget elementor-widget-heading\" data-id=\"731cf79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Tatjana Nazir holds an Habilitation \u00e0 diriger des recherches from the University of Lyon, France, and a PhD (Psychology) from Julius Maximilians University, W\u00fcrzburg, Germany, and has devoted over three decades to research in cognitive psychology and cognitive neuroscience. Specializing in the study of embodied cognition, she has explored how the physical characteristics of our bodies influence human cognition and language. Through her research, she has demonstrated how language processing relies on sensory and motor systems. Currently, she is leading projects aimed at understanding and improving the integration of artificial social agents (robots) into society.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef3f8ee e-con-full e-flex e-con e-parent\" data-id=\"ef3f8ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7ec96b5 e-transform e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7ec96b5\" data-element_type=\"container\" data-e-type=\"container\" 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d'innovation","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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