{"id":340723,"date":"2025-05-19T14:50:14","date_gmt":"2025-05-19T12:50:14","guid":{"rendered":"https:\/\/group-gac.com\/?p=340723"},"modified":"2025-09-24T09:31:27","modified_gmt":"2025-09-24T07:31:27","slug":"innovation-responsable-et-durable-comment-en-faire-un-levier-de-competitivite","status":"publish","type":"post","link":"https:\/\/group-gac.com\/en\/responsible-and-sustainable-innovation-how-to-turn-it-into-a-competitive-lever\/","title":{"rendered":"Responsible and sustainable innovation: how to turn it into a competitive lever?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"340723\" class=\"elementor elementor-340723\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb31d3 e-con-full e-flex e-con e-parent\" data-id=\"4cb31d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d93d9b3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d93d9b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sustainable development is reshaping the rules of the game for companies. Visit <strong>social, environmental and regulatory requirements<\/strong> and it's crucial to understand how to turn these constraints into opportunities. <strong>strategic opportunities for R&amp;D and innovation activities<\/strong>. The integration of <a href=\"https:\/\/group-gac.com\/en\/rse-esg-training\/\" target=\"_blank\" rel=\"noopener\">Corporate Social Responsibility<\/a> (CSR) in the <a href=\"https:\/\/group-gac.com\/en\/service\/innovation-strategy-consulting\/\" target=\"_blank\" rel=\"noopener\">innovation strategies<\/a> becomes indispensable.<\/p>\n<p>In this article, we explore the issues, solutions and key success factors for a successful approach to responsible, sustainable innovation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2276d10 elementor-widget elementor-widget-heading\" data-id=\"2276d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the new social and environmental requirements for companies?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec4f0a elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0ec4f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Today's businesses are faced with physical and concrete demands, such as the increasing scarcity of natural resources and the impacts of climate change. These challenges call for a transformation of production models and behaviors to meet current needs without compromising future generations. Visit <strong>Sustainable Development Objectives<\/strong> (SDGs) provide a framework to guide these transformations.<\/p>\n<p>The <strong>ISO 26000 standard<\/strong> defines corporate social responsibility as taking into account the impact of a company's activities on its stakeholders. Visit <a href=\"https:\/\/group-gac.com\/en\/rse-esg-training\/\" target=\"_blank\" rel=\"noopener\">ESG criteria<\/a> are used to assess the robustness of companies in the face of these new realities, and are increasingly scrutinized by investors, consumers and employees alike.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ddfab4 elementor-widget elementor-widget-heading\" data-id=\"5ddfab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sustainable innovation: what are the risks and opportunities for companies?<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee80d8d e-flex e-con-boxed e-con e-child\" data-id=\"ee80d8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94c9f9c elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"94c9f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>New CSR requirements present both risks and opportunities for companies. Risks include rising costs due to climate-related hazards and regulatory pressure. However, these challenges also offer <strong>opportunities for differentiation, access to new markets and cost reduction<\/strong>.<\/p><p>The <strong>consumers and employees<\/strong> are increasingly sensitive to the social and environmental impacts of companies, and this influences their purchasing and commitment decisions. Companies that integrate CSR into their innovation strategy can boost their competitiveness and attractiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b63e0c elementor-widget elementor-widget-image\" data-id=\"7b63e0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/group-gac.com\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180311b elementor-widget elementor-widget-heading\" data-id=\"180311b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is responsible innovation? Definition and key issues<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad4169a elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ad4169a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In this context, responsible innovation essentially involves integrating environmental, social and governance (ESG) criteria into the innovation strategy, in terms of both objectives and methods. This approach makes it possible not only to meet new societal and environmental requirements, but also to <strong>create value <\/strong>by accelerating <a href=\"https:\/\/group-gac.com\/en\/service\/aid-and-subsidies\/\" target=\"_blank\" rel=\"noopener\">access to financing<\/a>by differentiating from the competition and anticipating risks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51f940d elementor-widget elementor-widget-heading\" data-id=\"51f940d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to build a responsible and sustainable innovation strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c9503 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"85c9503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For <a href=\"https:\/\/group-gac.com\/en\/integrating-csr-into-your-innovation-strategy-challenges-and-solutions\/\" target=\"_blank\" rel=\"noopener\">integrating CSR into innovation strategy<\/a>A structured approach is essential. Here are the key steps to developing a responsible innovation strategy:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d46ef0a elementor-widget elementor-widget-heading\" data-id=\"d46ef0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Formalize the vision<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a961cc8 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a961cc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The first step is to formalize the company's CSR vision. This involves defining the objectives and direction the company wishes to take in terms of sustainable development. This vision must be aligned with the company's values and ambitions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbab65c elementor-widget elementor-widget-heading\" data-id=\"fbab65c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Understanding the environment<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-593ed8f elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"593ed8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It is crucial to understand the environment in which the company operates, identifying the risks and opportunities associated with CSR. This will enable you to <a href=\"https:\/\/group-gac.com\/en\/research-innovation-market-research\/\">shedding more light on markets<\/a> and the context in which the company operates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f878a4 elementor-widget elementor-widget-heading\" data-id=\"3f878a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Know your resources<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-866a775 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"866a775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The company needs to assess its internal resources and strengths, as well as those of its partners, to carry out CSR actions. This includes assessing skills in eco-design, life-cycle analysis and environmental impact management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acd13ca elementor-widget elementor-widget-heading\" data-id=\"acd13ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Select strategic axes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b70729 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5b70729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Once the vision has been formalized and the environment understood, the company must choose the strategic axes that will enable it to achieve its sustainable development objectives. These axes must be integrated into the <a href=\"https:\/\/group-gac.com\/en\/webinar-strategic-innovation-how-to-turn-your-ideas-into-successes\/\" target=\"_blank\" rel=\"noopener\">innovation strategy<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf27691 elementor-widget elementor-widget-heading\" data-id=\"bf27691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Define objectives and indicators<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad3b6f elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1ad3b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It is essential to define specific CSR objectives and indicators in the innovation strategy. This makes it possible to measure progress and adjust actions accordingly. Here are a few examples of indicators:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc36d4 elementor-widget elementor-widget-text-editor\" data-id=\"5fc36d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Means indicators<\/strong>\u00a0How much of the budget is devoted to sustainable innovation?<\/li>\n<li><strong>Performance indicators<\/strong>\u00a0How many patents have been filed in the field of sustainable innovation? What percentage of sales are generated by eco-designed products?<\/li>\n<li><strong>Impact indicators<\/strong>\u00a0What is the reduction in pollutant emissions or energy consumption thanks to the innovations implemented? What are the environmental impacts for markets once the innovation has been deployed?<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f89374 elementor-widget elementor-widget-heading\" data-id=\"7f89374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. Mobilize resources<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65e947e elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"65e947e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mobilizing resources, particularly talent, is crucial to the success of a responsible innovation approach. This includes training employees in sustainable development issues.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37fd4fc elementor-widget elementor-widget-heading\" data-id=\"37fd4fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concrete examples of responsible corporate innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46436c7 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"46436c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Several examples illustrate how companies can integrate CSR into their innovation strategy. For example, the <a href=\"https:\/\/group-gac.com\/en\/qualipac-search-for-partners-and-innovative-solutions\/\" target=\"_blank\" rel=\"noopener\">Qualipac has developed technological solutions for recovering plastic waste<\/a> production and reduce consumption of natural resources. Another example is the <a href=\"https:\/\/smartlink.ausha.co\/we-impact\/aurizeo-gacgroup\" target=\"_blank\" rel=\"noopener\">startup Auriz\u00e9o, which offers a self-service electric assistance service for wheelchair users<\/a>This helps to reduce inequalities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbb00a elementor-widget elementor-widget-heading\" data-id=\"ebbb00a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key success factors for a responsible innovation approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fee5c elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"79fee5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To ensure the success of a responsible innovation approach, several key success factors need to be taken into account:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5b2d67 elementor-widget elementor-widget-image\" data-id=\"e5b2d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/group-gac.com\/wp-content\/uploads\/elementor\/thumbs\/illustrations-site-web-r6warzv7a3olm0y695kw33t8x4a1vzxiigiwgx8yn8.png\" title=\"Key success factors for responsible innovation\" alt=\"Key success factors for responsible innovation\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5df1ddd elementor-widget elementor-widget-heading\" data-id=\"5df1ddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53fbbf8 e-flex e-con-boxed e-con e-parent\" data-id=\"53fbbf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-772c118 elementor-widget elementor-widget-spacer\" data-id=\"772c118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a30c5 elementor-widget elementor-widget-text-editor\" data-id=\"02a30c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Responsible and sustainable innovation has become <strong>a necessity for companies<\/strong> to meet new social and environmental demands. By integrating CSR into their innovation strategy, companies can transform constraints into strategic opportunities, create value and strengthen their competitiveness. The examples and key success factors presented in this article show that this approach is not only possible, but also beneficial for companies and society as a whole.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91833e0 e-con-full e-flex e-con e-child\" data-id=\"91833e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b529577 elementor-widget elementor-widget-heading\" data-id=\"b529577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Would you like to take action? Our experts in strategic innovation and CSR can help you structure and accelerate your responsible innovation approach.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deb34a6 elementor-widget elementor-widget-heading\" data-id=\"deb34a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Schedule a meeting with our teams:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c21ef92 elementor-widget elementor-widget-shortcode\" data-id=\"c21ef92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><!-- D\u00e9but de widget en ligne Calendly -->\n<div class=\"calendly-inline-widget\" data-url=\"https:\/\/calendly.com\/perfinnogac\/g-a-c-group-rdv-csi?hide_event_type_details=1&hide_gdpr_banner=1\" 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