{"id":478314,"date":"2026-04-15T17:25:10","date_gmt":"2026-04-15T15:25:10","guid":{"rendered":"https:\/\/group-gac.com\/?p=478314"},"modified":"2026-04-28T11:34:33","modified_gmt":"2026-04-28T09:34:33","slug":"cas-client-spontex-ia-rd","status":"publish","type":"post","link":"https:\/\/group-gac.com\/en\/spontex-ia-rd-case-study\/","title":{"rendered":"How Mapa Spontex extended the use of AI to its entire R&D team"},"content":{"rendered":"
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In just one day of customized training, 15 junior and senior R&D employees from 2 Business Units adopted generative AI as a daily innovation lever.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Customer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Mapa Spontex<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sector<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Consumer goods<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Participants<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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15 people<\/span><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Perimeter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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2 BUs, R&D Division<\/span><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Format<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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1 customized day<\/span><\/div><\/div><\/header><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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R&D in search of acceleration\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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R&D in search of acceleration<\/span><\/p>

Mapa Spontex, a major player in protection, care and hygiene products, has structured its R&D around two Business Units and three activities: packaging, protective equipment and hygiene.\u00a0<\/s>and cleaning tools. Faced with the growing power of generative AI, the R&D department wanted to train its entire team, both juniors and seniors, to transform its innovation processes.<\/p>

The challenge is to go beyond mere technological curiosity and embed AI in everyday R&D practices, from product formulation to the automation of repetitive or complex tasks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Our solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Intensive, hands-on R&D training<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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G.A.C. designed a full-day program, combining theoretical fundamentals in the morning and practical application in the afternoon, based directly on Spontex business use cases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tUnderstanding & exploring<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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