{"id":479125,"date":"2026-05-12T14:06:45","date_gmt":"2026-05-12T12:06:45","guid":{"rendered":"https:\/\/group-gac.com\/?p=479125"},"modified":"2026-05-12T16:33:28","modified_gmt":"2026-05-12T14:33:28","slug":"strategie-innovation-structurer-piloter-projets","status":"publish","type":"post","link":"https:\/\/group-gac.com\/en\/innovation-strategy-structuring-project-management\/","title":{"rendered":"Innovation strategy: how to structure and manage your projects to create sustainable value"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"479125\" class=\"elementor elementor-479125\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3d158 e-con-full e-flex e-con e-child\" data-id=\"fd3d158\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-93f41ef e-con-full e-flex e-con e-child\" data-id=\"93f41ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c09da elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c3c09da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans de nombreuses entreprises, la strat\u00e9gie d\u2019innovation est identifi\u00e9e comme un levier de croissance et de diff\u00e9renciation. Les projets existent, les \u00e9quipes sont mobilis\u00e9es, les investissements sont engag\u00e9s. Pourtant, un constat revient fr\u00e9quemment : <strong>les r\u00e9sultats ne sont pas \u00e0 la hauteur des attentes<\/strong>.<\/p>\n<p><strong>Projets qui stagnent, difficult\u00e9s \u00e0 arbitrer, manque d\u2019adh\u00e9sion interne, incapacit\u00e9 \u00e0 d\u00e9montrer la valeur\u2026<\/strong> Ces situations ne traduisent pas un manque d\u2019innovation, mais une <strong>difficult\u00e9 \u00e0 structurer et piloter la d\u00e9marche dans la dur\u00e9e<\/strong>.<\/p>\n<p>Car une strat\u00e9gie d\u2019innovation ne consiste pas \u00e0 multiplier les initiatives. Elle vise \u00e0 <strong>aligner les projets avec les priorit\u00e9s de l\u2019entreprise, mobiliser les ressources et s\u00e9curiser les d\u00e9cisions dans un environnement incertain<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2276d10 elementor-widget elementor-widget-heading\" data-id=\"2276d10\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Titre1\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie d'innovation : de quoi parle-t-on concr\u00e8tement ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e38a92 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9e38a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une strat\u00e9gie d\u2019innovation repose sur un socle structur\u00e9, articul\u00e9 autour de trois dimensions compl\u00e9mentaires :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0eba1fb e-grid e-con-full e-con e-child\" data-id=\"0eba1fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5e28a12 e-con-full e-flex e-con e-child\" data-id=\"5e28a12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc6be1 elementor-widget elementor-widget-heading\" data-id=\"2bc6be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">01<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d416321 elementor-widget elementor-widget-heading\" data-id=\"d416321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4957d4e elementor-widget elementor-widget-text-editor\" data-id=\"4957d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Qui donne une direction \u00e0 long terme et oriente les choix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a26908d e-con-full e-flex e-con e-child\" data-id=\"a26908d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-165b3db elementor-widget elementor-widget-heading\" data-id=\"165b3db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">02<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea049f0 elementor-widget elementor-widget-heading\" data-id=\"ea049f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une strat\u00e9gie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97e2c67 elementor-widget elementor-widget-text-editor\" data-id=\"97e2c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\">\n<p>Qui clarifie les objectifs, les priorit\u00e9s et les moyens.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db980ba e-con-full e-flex e-con e-child\" data-id=\"db980ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39144ac elementor-widget elementor-widget-heading\" data-id=\"39144ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">03<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea33690 elementor-widget elementor-widget-heading\" data-id=\"ea33690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des processus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d85acc elementor-widget elementor-widget-text-editor\" data-id=\"1d85acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\">\n<div class=\"card-grid\">\n<div class=\"card\">\n<p>Qui permettent de piloter les activit\u00e9s d&rsquo;innovation dans la dur\u00e9e.<\/p>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-481c1b1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"481c1b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cette structuration permet d\u2019inscrire l\u2019innovation dans une <strong>logique de pilotage, et non dans une succession d\u2019initiatives isol\u00e9es<\/strong>. Autrement dit, la strat\u00e9gie d\u2019innovation constitue un cadre d\u00e9cisionnel qui permet de <strong>transformer des opportunit\u00e9s en projets structur\u00e9s, puis en r\u00e9sultats mesurables<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79cfb6 elementor-widget elementor-widget-heading\" data-id=\"f79cfb6\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Titre2\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi votre strat\u00e9gie d'innovation ne produit pas les r\u00e9sultats attendus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c0149 elementor-widget elementor-widget-text-editor\" data-id=\"b9c0149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans de nombreuses organisations, la strat\u00e9gie d\u2019innovation reste implicite ou partiellement formalis\u00e9e. Les cons\u00e9quences sont rapidement visibles :<\/p><ul><li><strong>Multiplication des projets sans priorisation claire <\/strong><\/li><li><strong>Difficult\u00e9 \u00e0 arbitrer entre plusieurs initiatives <\/strong><\/li><li><strong>Manque de lisibilit\u00e9 pour la direction g\u00e9n\u00e9rale <\/strong><\/li><li><strong>D\u00e9calage entre innovation et enjeux business <\/strong><\/li><\/ul><p>Dans ce contexte, l\u2019innovation devient plus difficile \u00e0 piloter et \u00e0 d\u00e9fendre.<\/p><p>Ces situations renvoient \u00e0 des probl\u00e9matiques r\u00e9currentes : <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/group-gac.com\/prioriser-projets-innovation\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">la priorisation des projets<\/a><\/span><\/strong>, l\u2019adh\u00e9sion des \u00e9quipes ou encore l\u2019alignement strat\u00e9gique. Des enjeux structurants qui n\u00e9cessitent une <strong>approche globale<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4e1cf1 e-con-full e-flex e-con e-child\" data-id=\"e4e1cf1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59337cc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"59337cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vous vous retrouvez dans ces situations ?<\/strong><\/p><p>Projets difficiles \u00e0 prioriser, manque d&rsquo;adh\u00e9sion interne, d\u00e9cisions complexes\u2026 \u00c9changez avec un expert pour faire le point sur votre strat\u00e9gie d&rsquo;innovation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6656e elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0f6656e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/perfinnogac\/g-a-c-group-rdv-csi\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00c9changer avec un expert<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c4fac elementor-widget elementor-widget-heading\" data-id=\"a4c4fac\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Titre3\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Piloter l'innovation, c'est piloter l'incertitude<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49c2f87 elementor-widget elementor-widget-text-editor\" data-id=\"49c2f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Toute strat\u00e9gie d\u2019innovation se construit dans un <strong>environnement incertain<\/strong>. C\u2019est m\u00eame ce qui la distingue des d\u00e9marches plus classiques de d\u00e9veloppement. Cette incertitude peut porter sur plusieurs dimensions :<\/p><ul><li><strong>Le march\u00e9, et la r\u00e9alit\u00e9 du besoin <\/strong><\/li><li><strong>La faisabilit\u00e9 technique <\/strong><\/li><li><strong>L\u2019appropriation par les utilisateurs <\/strong><\/li><\/ul><p>Elle ne constitue pas un obstacle en soi, mais un cadre dans lequel les d\u00e9cisions doivent \u00eatre prises.<\/p><p>Dans ce contexte, l\u2019enjeu n\u2019est pas d\u2019\u00e9liminer le risque, mais de le rendre pilotable. Une strat\u00e9gie d\u2019innovation structur\u00e9e permet d\u2019organiser cette progression : <strong>chaque \u00e9tape du projet vient r\u00e9duire une partie des incertitudes et \u00e9clairer les arbitrages<\/strong>. \u00c0 d\u00e9faut de cadre, les projets ont tendance \u00e0 s\u2019\u00e9tirer ou \u00e0 mobiliser des ressources sans visibilit\u00e9 claire, jusqu\u2019\u00e0 parfois se retrouver en situation de blocage. C\u2019est notamment le cas des <a href=\"https:\/\/group-gac.com\/projet-rd-bloque-sortir-impasse\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"text-decoration: underline;\">projets R&amp;D bloqu\u00e9s<\/span><\/strong><\/a>, qui traduisent une difficult\u00e9 \u00e0 piloter l\u2019incertitude et \u00e0 structurer les d\u00e9cisions.<\/p><p>\u00c0 l\u2019inverse, une d\u00e9marche structur\u00e9e permet :<\/p><ul><li>De <strong>s\u00e9curiser les investissements<\/strong><\/li><li>D\u2019<strong>objectiver les d\u00e9cisions <\/strong>de poursuite ou d\u2019arr\u00eat<\/li><li>De <strong>concentrer les efforts<\/strong> sur les projets \u00e0 plus fort potentiel<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3339c elementor-widget elementor-widget-heading\" data-id=\"6d3339c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Titre4\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Structurer l'innovation : un levier de performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-990de97 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"990de97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La structuration de l\u2019innovation reste un sujet sensible dans de nombreuses organisations. Elle est encore souvent per\u00e7ue comme un facteur de rigidit\u00e9, en contradiction avec les logiques d\u2019agilit\u00e9. Dans les faits, cette opposition est largement th\u00e9orique. Les organisations qui structurent leur innovation ne deviennent pas moins agiles\u00a0: <strong>elles deviennent plus lisibles et plus efficaces<\/strong>.<\/p>\n<p>Structurer, c\u2019est avant tout clarifier :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e1a542 e-grid e-con-full e-con e-child\" data-id=\"2e1a542\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f65c25 e-con-full e-flex e-con e-child\" data-id=\"2f65c25\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94b619a elementor-widget elementor-widget-heading\" data-id=\"94b619a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qui d\u00e9cide ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0215394 elementor-widget elementor-widget-text-editor\" data-id=\"0215394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\">\n<p>Gouvernance claire, r\u00f4les d\u00e9finis, cha\u00eene de validation lisible.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76ed15f e-con-full e-flex e-con e-child\" data-id=\"76ed15f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfaf19e elementor-widget elementor-widget-heading\" data-id=\"cfaf19e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sur quels crit\u00e8res ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6113dff elementor-widget elementor-widget-text-editor\" data-id=\"6113dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\">\n<div class=\"card\">\n<p>Cadre d&rsquo;\u00e9valuation partag\u00e9, priorisation objective, alignement strat\u00e9gique.<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54b85b0 e-con-full e-flex e-con e-child\" data-id=\"54b85b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aec308 elementor-widget elementor-widget-heading\" data-id=\"4aec308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 quel moment ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b23fa elementor-widget elementor-widget-text-editor\" data-id=\"c9b23fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\">\n<div class=\"card\">\n<div class=\"card-grid\">\n<div class=\"card\">\n<p>Jalons d\u00e9finis, arbitrages anticip\u00e9s, cycles de d\u00e9cision ma\u00eetris\u00e9s.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d79fb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d4d79fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>C\u2019est aussi <strong>rendre visibles les arbitrages<\/strong>, <strong>mieux r\u00e9partir les ressources<\/strong> et \u00e9viter que certains projets avancent par inertie pendant que d\u2019autres restent \u00e0 l\u2019arr\u00eat. Cette mise en coh\u00e9rence permet \u00e0 la fois de <strong>s\u00e9curiser les d\u00e9cisions et d\u2019acc\u00e9l\u00e9rer les cycles de d\u00e9veloppement<\/strong>. L\u2019enjeu n\u2019est donc pas d\u2019introduire du formalisme pour lui-m\u00eame, mais de cr\u00e9er un cadre qui <strong>soutienne la dynamique d\u2019innovation<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-410f5e4 e-con-full e-flex e-con e-child\" data-id=\"410f5e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97b0641 elementor-widget elementor-widget-heading\" data-id=\"97b0641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Formation Serious Game \u2013 Syst\u00e8me de Management de l'Innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cea7a6 elementor-widget elementor-widget-text-editor\" data-id=\"8cea7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\">\n<p class=\"\">Vous souhaitez structurer votre d\u00e9marche d&rsquo;innovation sans la rigidifier\u00a0? D\u00e9couvrez notre formation immersive pour exp\u00e9rimenter concr\u00e8tement les m\u00e9canismes de pilotage et de cr\u00e9ation de valeur.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4bb1f9 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c4bb1f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/group-gac.com\/formation-systeme-management-innovation-serious-game\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir la formation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67a5350 elementor-widget elementor-widget-heading\" data-id=\"67a5350\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Titre5\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une innovation n'existe que si elle cr\u00e9e de la valeur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cae6d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"72cae6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un projet innovant ne se justifie pas uniquement par son caract\u00e8re nouveau. Sa pertinence repose sur sa <strong>capacit\u00e9 \u00e0 produire de la valeur<\/strong>. Cette valeur peut <strong>prendre diff\u00e9rentes formes, selon les objectifs de l\u2019entreprise <\/strong>(\u00e9conomique, environnementale..).<\/p>\n<p>Lorsque cette valeur n\u2019est pas clairement identifi\u00e9e, les projets deviennent difficiles \u00e0 arbitrer et peinent \u00e0 s\u2019imposer face \u00e0 d\u2019autres priorit\u00e9s. C\u2019est souvent <strong>\u00e0 ce stade que les initiatives ralentissent ou sont abandonn\u00e9es, faute de capacit\u00e9 \u00e0 d\u00e9montrer leur contribution r\u00e9elle \u00e0 la performance de l\u2019entreprise<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb455d1 elementor-widget elementor-widget-heading\" data-id=\"fb455d1\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Titre6\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Piloter un portefeuille de projets dans votre strat\u00e9gie d\u2019innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd4ba3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dfd4ba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une strat\u00e9gie d\u2019innovation ne se limite pas \u00e0 la gestion de projets pris individuellement. Elle suppose une vision d\u2019ensemble, permettant de piloter un portefeuille coh\u00e9rent. Dans la pratique, cela implique de pouvoir comparer les projets entre eux et de les hi\u00e9rarchiser. Le <strong>pilotage du portefeuille permet ainsi d\u2019objectiver les d\u00e9cisions et de structurer les choix d\u2019investissement<\/strong>.<\/p>\n<p>En pratique, cette \u00e9tape constitue souvent un point de blocage majeur pour les entreprises, confront\u00e9es \u00e0 une multiplication d\u2019initiatives sans cadre clair de priorisation. Les d\u00e9cisions deviennent alors plus difficiles \u00e0 arbitrer, ce qui freine la capacit\u00e9 \u00e0 concentrer les ressources sur les projets les plus pertinents. Cela conduit fr\u00e9quemment \u00e0 un \u00e9cueil : <strong>l\u2019accumulation de projets sans capacit\u00e9 r\u00e9elle \u00e0 en tirer de la valeur<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cb3e1e e-con-full e-flex e-con e-child\" data-id=\"0cb3e1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06bda9f elementor-widget elementor-widget-text-editor\" data-id=\"06bda9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vous souhaitez structurer votre strat\u00e9gie d&rsquo;innovation ou s\u00e9curiser vos projets en cours ?<\/strong><\/p><p>Prenez rendez-vous avec un expert pour b\u00e9n\u00e9ficier d&rsquo;un regard ext\u00e9rieur et identifier vos priorit\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f3cda elementor-align-left elementor-widget elementor-widget-button\" data-id=\"f0f3cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/perfinnogac\/g-a-c-group-rdv-csi\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00c9changer avec un expert<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa4097 elementor-widget elementor-widget-heading\" data-id=\"6aa4097\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Titre7\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ressources et financement : au c\u0153ur de la strat\u00e9gie d\u2019innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf6de0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ebf6de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La mise en \u0153uvre d\u2019une strat\u00e9gie d\u2019innovation repose sur la <strong>mobilisation de ressources adapt\u00e9es<\/strong>. Sans ressources, les projets ne d\u00e9passent pas le stade de l\u2019intention. Ces ressources couvrent plusieurs dimensions :<\/p>\n<ul>\n<li><strong>Humaines<\/strong> (comp\u00e9tences, expertises, diversit\u00e9 des profils)<\/li>\n<li><strong>Mat\u00e9rielles<\/strong> (outils, prototypage, infrastructures)<\/li>\n<li><strong>Financi\u00e8res<\/strong> (fonds propres, <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/group-gac.com\/service\/aides-et-subventions\/\" target=\"_blank\" rel=\"noopener\">subventions publiques<\/a>, <a href=\"https:\/\/group-gac.com\/service\/cir-cii\/\" target=\"_blank\" rel=\"noopener\">CIR<\/a>, <\/span><\/strong><a href=\"https:\/\/group-gac.com\/service\/ip-box\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"text-decoration: underline;\">IP Box<\/span><\/strong><\/a>\u2026)<\/li>\n<\/ul>\n<p>Parmi ces leviers, le financement joue un r\u00f4le structurant. Il permet non seulement de soutenir les projets, mais aussi de <strong>partager les risques<\/strong> et de donner de la visibilit\u00e9 \u00e0 la trajectoire d\u2019innovation. Int\u00e9grer cette dimension d\u00e8s l\u2019amont permet notamment :<\/p>\n<ul>\n<li>D\u2019<strong>aligner les ambitions <\/strong>avec les moyens disponibles<\/li>\n<li>De <strong>s\u00e9curiser les phases cl\u00e9s<\/strong> des projets<\/li>\n<li>D\u2019<strong>optimiser le d\u00e9ploiement <\/strong>\u00e0 l\u2019\u00e9chelle<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbaf49 elementor-widget elementor-widget-heading\" data-id=\"5fbaf49\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Titre8\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Int\u00e9grer le march\u00e9 dans votre strat\u00e9gie d'innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-814dc3a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"814dc3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une strat\u00e9gie d\u2019innovation efficace ne peut pas \u00eatre construite en vase clos. Elle repose sur une <strong>compr\u00e9hension fine de son environnement<\/strong>. Cela suppose de croiser plusieurs niveaux d\u2019analyse :<\/p><ul><li>Les <strong>tendances de march\u00e9<\/strong><\/li><li>Les <strong>besoins clients<\/strong><\/li><li>Les <strong>dynamiques concurrentielles<\/strong><\/li><li>Les <strong>\u00e9volutions r\u00e9glementaires ou technologiques<\/strong><\/li><\/ul><p>L\u2019innovation consiste alors \u00e0 <strong>relier une offre \u00e0 un besoin clairement identifi\u00e9<\/strong>, dans un contexte donn\u00e9. Sans ce travail d\u2019analyse, le risque est de d\u00e9velopper des solutions pertinentes sur le plan technique, mais d\u00e9connect\u00e9es des attentes r\u00e9elles du march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0435ee2 elementor-widget elementor-widget-heading\" data-id=\"0435ee2\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Titre9\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Par o\u00f9 commencer pour structurer votre strat\u00e9gie d'innovation ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1160b8d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1160b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La mise en place d\u2019une strat\u00e9gie d\u2019innovation peut sembler complexe, en particulier lorsque l\u2019organisation n\u2019a pas encore structur\u00e9 sa d\u00e9marche. Dans les faits, les premi\u00e8res \u00e9tapes reposent sur des <strong>fondamentaux simples<\/strong>, \u00e0 condition d\u2019\u00eatre formalis\u00e9s.<\/p>\n<p>Il s\u2019agit notamment de :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d264f09 e-grid e-con-full e-con e-child\" data-id=\"d264f09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57f3307 e-con-full e-flex e-con e-child\" data-id=\"57f3307\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-201a614 elementor-widget elementor-widget-heading\" data-id=\"201a614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">01<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65d3534 elementor-widget elementor-widget-heading\" data-id=\"65d3534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clarifier vision et objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e024e elementor-widget elementor-widget-text-editor\" data-id=\"94e024e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\">\n<p>D\u00e9finir une direction claire et des objectifs mesurables align\u00e9s avec la strat\u00e9gie d&rsquo;entreprise.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1e15f7 e-con-full e-flex e-con e-child\" data-id=\"e1e15f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2024b3e elementor-widget elementor-widget-heading\" data-id=\"2024b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">02<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ab50d elementor-widget elementor-widget-heading\" data-id=\"14ab50d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identifier les axes prioritaires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d12add elementor-widget elementor-widget-text-editor\" data-id=\"6d12add\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\">\n<div class=\"card\">\n<p>S\u00e9lectionner les domaines d&rsquo;innovation \u00e0 fort potentiel de valeur pour l&rsquo;entreprise.<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e332e6 e-con-full e-flex e-con e-child\" data-id=\"6e332e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9602e56 elementor-widget elementor-widget-heading\" data-id=\"9602e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">03<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d951616 elementor-widget elementor-widget-heading\" data-id=\"d951616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyser opportunit\u00e9s et risques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c56e730 elementor-widget elementor-widget-text-editor\" data-id=\"c56e730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\">\n<div class=\"card-grid\">\n<div class=\"card\">\n<div class=\"card\">\n<p>\u00c9valuer les opportunit\u00e9s de march\u00e9 et les risques associ\u00e9s \u00e0 chaque axe d&rsquo;innovation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff02cf6 e-con-full e-flex e-con e-child\" data-id=\"ff02cf6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4175c93 elementor-widget elementor-widget-heading\" data-id=\"4175c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">04<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7372a elementor-widget elementor-widget-heading\" data-id=\"6a7372a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9finir des crit\u00e8res de d\u00e9cision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c52e372 elementor-widget elementor-widget-text-editor\" data-id=\"c52e372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\">\n<div class=\"card-grid\">\n<div class=\"card\">\n<div class=\"card\">\n<div class=\"card\">\n<p>Formaliser un cadre d&rsquo;\u00e9valuation partag\u00e9 pour objectiver les arbitrages.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5140922 e-con-full e-flex e-con e-child\" data-id=\"5140922\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4975b2 elementor-widget elementor-widget-heading\" data-id=\"c4975b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">05<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7261dc0 elementor-widget elementor-widget-heading\" data-id=\"7261dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Organiser le pilotage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e0866 elementor-widget elementor-widget-text-editor\" data-id=\"26e0866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\">\n<div class=\"card-grid\">\n<div class=\"card\">\n<div class=\"card\">\n<div class=\"card\">\n<section class=\"article-section\">\n<div class=\"card-grid\">\n<div class=\"card\">\n<p>Mettre en place une gouvernance et des outils de suivi pour piloter les projets dans la dur\u00e9e.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"article-section\"><\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47bd4c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f47bd4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cette <strong>approche progressive<\/strong> permet de poser un cadre structurant, tout en conservant de la flexibilit\u00e9 dans l\u2019ex\u00e9cution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c1eec elementor-widget elementor-widget-heading\" data-id=\"b4c1eec\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Titre10\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un levier concret pour structurer votre strat\u00e9gie d'innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d84d79a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d84d79a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vous souhaitez structurer votre d\u00e9marche d&rsquo;innovation ou valider la pertinence d&rsquo;un projet, mais les contraintes budg\u00e9taires freinent votre passage \u00e0 l&rsquo;action ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d4f9fe e-con-full e-flex e-con e-child\" data-id=\"7d4f9fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13987bf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"13987bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le <a href=\"https:\/\/www.bpifrance.fr\/catalogue-offres\/diag-axes-dinnovation\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"text-decoration: underline;\">Diag Axes d\u2019Innovation de Bpifrance<\/span><\/strong><\/a> permet de b\u00e9n\u00e9ficier d\u2019un accompagnement expert, r\u00e9alis\u00e9 par des cabinets agr\u00e9\u00e9s tels que <strong>G.A.C. Group<\/strong>, pour : identifier vos axes d\u2019innovation prioritaires, \u00e9valuer la faisabilit\u00e9 technique et \u00e9conomique de vos projets et structurer une premi\u00e8re feuille de route.<\/p><p>\ud83d\udc49 Un dispositif accessible pour les PME et ETI, avec :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f48406d e-grid e-con-full e-con e-child\" data-id=\"f48406d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74bc4ae e-con-full e-flex e-con e-child\" data-id=\"74bc4ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f74d325 elementor-widget elementor-widget-heading\" data-id=\"f74d325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">10<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6809a elementor-widget elementor-widget-text-editor\" data-id=\"ca6809a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\">\n<div class=\"card-grid\">\n<div class=\"card\">\n<div class=\"card\">\n<div class=\"card\">\n<div class=\"diag-stat\">\n<div class=\"diag-stat-label\">jours d&rsquo;accompagnement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebc93ab e-con-full e-flex e-con e-child\" data-id=\"ebc93ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c632070 elementor-widget elementor-widget-heading\" data-id=\"c632070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">50%<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310507b elementor-widget elementor-widget-text-editor\" data-id=\"310507b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\">\n<div class=\"card-grid\">\n<div class=\"card\">\n<div class=\"card\">\n<div class=\"card\">\n<div class=\"diag-stat\">\n<div class=\"diag-stat-label\">\n<div class=\"diag-stat\">\n<div class=\"diag-stat-label\">de financement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5706db9 e-con-full e-flex e-con e-child\" data-id=\"5706db9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-355abd9 elementor-widget elementor-widget-heading\" data-id=\"355abd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">6 500\u20ac<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04c7548 elementor-widget elementor-widget-text-editor\" data-id=\"04c7548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\">\n<div class=\"card-grid\">\n<div class=\"card\">\n<div class=\"card\">\n<div class=\"card\">\n<div class=\"diag-stat\">\n<div class=\"diag-stat-label\">\n<div class=\"diag-stat\">\n<div class=\"diag-stat-label\">\n<div class=\"diag-stats\">\n<div class=\"diag-stat\">\n<div class=\"diag-stat-label\">reste \u00e0 charge HT<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-010edf1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"010edf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ce type de dispositif constitue un point d\u2019entr\u00e9e efficace pour <strong>s\u00e9curiser vos d\u00e9cisions et engager votre strat\u00e9gie d\u2019innovation sans porter seul l\u2019investissement initial<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7092719 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7092719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/perfinnogac\/g-a-c-group-rdv-csi\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Me faire accompagner<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b281d04 e-con-full e-flex e-con e-child\" data-id=\"b281d04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30fdcc7 elementor-widget elementor-widget-heading\" data-id=\"30fdcc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 retenir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2705cd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c2705cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La strat\u00e9gie d&rsquo;innovation est un levier central de performance et de comp\u00e9titivit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9337944 e-grid e-con-full e-con e-child\" data-id=\"9337944\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52709bc elementor-widget elementor-widget-text-editor\" data-id=\"52709bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les difficult\u00e9s rencontr\u00e9es par les entreprises ne tiennent pas \u00e0 un manque d\u2019id\u00e9es, mais \u00e0 :<\/p>\n<ul>\n<li>Une absence de structuration<\/li>\n<li>Un manque de pilotage<\/li>\n<li>Une difficult\u00e9 \u00e0 d\u00e9montrer la valeur<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-389ed85 elementor-widget elementor-widget-text-editor\" data-id=\"389ed85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Structurer sa strat\u00e9gie d\u2019innovation permet de :<\/p>\n<ul>\n<li>S\u00e9curiser les d\u00e9cisions<\/li>\n<li>Mieux allouer les ressources<\/li>\n<li>Transformer les projets en r\u00e9sultats concrets<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a95a06 e-con-full e-flex e-con e-child\" data-id=\"5a95a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-321aaff elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"321aaff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:80,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<nav id=\"custom-toc\">\r\n    <div class=\"toc-header\">Sommaire<\/div>\r\n    <ul>\r\n        <li><a href=\"#Titre1\" class=\"toc-link\"><span class=\"toc-number\">01.<\/span> D\u00e9finition de la strat\u00e9gie d\u2019innovation<\/a><\/li>\r\n        <li><a href=\"#Titre2\" class=\"toc-link\"><span class=\"toc-number\">02.<\/span> Pourquoi les r\u00e9sultats stagnent<\/a><\/li>\r\n        <li><a href=\"#Titre3\" class=\"toc-link\"><span class=\"toc-number\">03.<\/span> Piloter l\u2019incertitude<\/a><\/li>\r\n        <li><a href=\"#Titre4\" class=\"toc-link\"><span class=\"toc-number\">04.<\/span> Structurer pour performer<\/a><\/li>\r\n        <li><a href=\"#Titre5\" class=\"toc-link\"><span class=\"toc-number\">05.<\/span> L'innovation et la cr\u00e9ation de valeur<\/a><\/li>\r\n        <li><a href=\"#Titre6\" class=\"toc-link\"><span class=\"toc-number\">06.<\/span> Pilotage du portefeuille projets<\/a><\/li>\r\n        <li><a href=\"#Titre7\" class=\"toc-link\"><span class=\"toc-number\">07.<\/span> Ressources et financements<\/a><\/li>\r\n        <li><a href=\"#Titre8\" class=\"toc-link\"><span class=\"toc-number\">08.<\/span> Int\u00e9gration des enjeux march\u00e9<\/a><\/li>\r\n        <li><a href=\"#Titre9\" class=\"toc-link\"><span class=\"toc-number\">09.<\/span> M\u00e9thodologie de d\u00e9marrage<\/a><\/li>\r\n        <li><a href=\"#Titre10\" class=\"toc-link\"><span class=\"toc-number\">10.<\/span> Le Diag Axes d\u2019Innovation<\/a><\/li>\r\n        <li><a href=\"#Titre11\" class=\"toc-link\"><span class=\"toc-number\">11.<\/span> Points cl\u00e9s \u00e0 retenir<\/a><\/li>\r\n        <li><a href=\"#Titre12\" class=\"toc-link\"><span class=\"toc-number\">12.<\/span> FAQ : Strat\u00e9gie d\u2019innovation<\/a><\/li>\r\n    <\/ul>\r\n<\/nav>\r\n\r\n<style>\r\n#custom-toc {\r\n    padding: 10px 20px;\r\n    border-left: 2px solid #E0E0E0;\r\n    max-width: 100%;\r\n}\r\n\r\n.toc-header {\r\n    font-size: 26px;\r\n    font-weight: bold;\r\n    color: #232954;\r\n    margin-bottom: 25px;\r\n    font-family: sans-serif;\r\n}\r\n\r\n#custom-toc ul {\r\n    list-style: none;\r\n    padding: 0;\r\n    margin: 0;\r\n}\r\n\r\n#custom-toc li {\r\n    margin-bottom: 20px;\r\n}\r\n\r\n.toc-link {\r\n    text-decoration: none !important;\r\n    color: #232954 !important;\r\n    font-family: sans-serif;\r\n    font-size: 19px;\r\n    line-height: 1.2;\r\n    transition: all 0.3s ease;\r\n    display: block;\r\n    position: relative;\r\n    font-weight: normal !important;\r\n}\r\n\r\n.toc-number {\r\n    display: block;\r\n    font-weight: bold;\r\n    font-size: 15px;\r\n    margin-bottom: 5px;\r\n}\r\n\r\n.toc-link.active {\r\n    color: #ECBE16 !important;\r\n    font-weight: bold !important;\r\n}\r\n\r\n.toc-link.active::before {\r\n    content: \"\";\r\n    position: absolute;\r\n    left: -22px; \r\n    top: 0;\r\n    height: 100%;\r\n    width: 4px;\r\n    background-color: #ECBE16;\r\n}\r\n\r\n.toc-link:hover {\r\n    color: #3687C4 !important;\r\n}\r\n\r\nhtml {\r\n    scroll-behavior: smooth;\r\n}\r\n<\/style>\r\n\r\n<script>\r\nwindow.addEventListener('DOMContentLoaded', () => {\r\n    const links = document.querySelectorAll('.toc-link');\r\n    const sections = document.querySelectorAll('h2[id]');\r\n\r\n    const options = {\r\n        root: null,\r\n        rootMargin: '-10% 0px -70% 0px',\r\n        threshold: 0\r\n    };\r\n\r\n    const observer = new IntersectionObserver((entries) => {\r\n        entries.forEach(entry => {\r\n            if (entry.isIntersecting) {\r\n                const 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elementor-element-7d5e157 elementor-widget elementor-widget-heading\" data-id=\"7d5e157\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Titre11\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ : Strat\u00e9gie d\u2019innovation<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0596f81 e-con-full e-flex e-con e-child\" data-id=\"0596f81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a79e5f elementor-widget elementor-widget-n-accordion\" data-id=\"6a79e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1110\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1110\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Comment structurer une strat\u00e9gie d\u2019innovation dans mon entreprise ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"huge huge-circle-arrow-up-02-round\"><\/i><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm-32-316v116h-67c-10.7 0-16 12.9-8.5 20.5l99 99c4.7 4.7 12.3 4.7 17 0l99-99c7.6-7.6 2.2-20.5-8.5-20.5h-67V140c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1110\" class=\"elementor-element elementor-element-4f56c45 e-con-full e-flex e-con e-child\" data-id=\"4f56c45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c63351 elementor-widget elementor-widget-text-editor\" data-id=\"5c63351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\">\n<p>Structurer une strat\u00e9gie d\u2019innovation consiste \u00e0 d\u00e9finir une vision claire, prioriser des axes d\u2019innovation coh\u00e9rents avec les objectifs de l\u2019entreprise et mettre en place un cadre de pilotage des projets. Cela implique notamment de formaliser des crit\u00e8res de d\u00e9cision, d\u2019organiser la gouvernance et de suivre les projets dans la dur\u00e9e.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1111\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1111\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Pourquoi mes projets d\u2019innovation n\u2019aboutissent pas ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"huge huge-circle-arrow-up-02-round\"><\/i><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm-32-316v116h-67c-10.7 0-16 12.9-8.5 20.5l99 99c4.7 4.7 12.3 4.7 17 0l99-99c7.6-7.6 2.2-20.5-8.5-20.5h-67V140c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1111\" class=\"elementor-element elementor-element-9f2db76 e-con-full e-flex e-con e-child\" data-id=\"9f2db76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c6430 elementor-widget elementor-widget-text-editor\" data-id=\"c0c6430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\">\n<p>Dans la majorit\u00e9 des cas, les projets n\u2019\u00e9chouent pas pour des raisons techniques, mais faute de structuration. L\u2019absence de priorisation, de crit\u00e8res de d\u00e9cision ou de pilotage des risques entra\u00eene des projets qui stagnent, mobilisent des ressources sans visibilit\u00e9 et peinent \u00e0 d\u00e9montrer leur valeur.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1112\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1112\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Comment prioriser efficacement des projets d\u2019innovation ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"huge huge-circle-arrow-up-02-round\"><\/i><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm-32-316v116h-67c-10.7 0-16 12.9-8.5 20.5l99 99c4.7 4.7 12.3 4.7 17 0l99-99c7.6-7.6 2.2-20.5-8.5-20.5h-67V140c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1112\" class=\"elementor-element elementor-element-533a989 e-con-full e-flex e-con e-child\" data-id=\"533a989\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c422e7a elementor-widget elementor-widget-text-editor\" data-id=\"c422e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\">\n<p>Prioriser des projets d\u2019innovation suppose de d\u00e9finir des crit\u00e8res d\u2019\u00e9valuation partag\u00e9s, en lien avec la strat\u00e9gie de l\u2019entreprise : potentiel de march\u00e9, faisabilit\u00e9, niveau de risque, cr\u00e9ation de valeur. Une vision globale du portefeuille permet ensuite d\u2019arbitrer de mani\u00e8re coh\u00e9rente et d\u2019allouer les ressources aux projets les plus pertinents.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1113\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1113\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Comment d\u00e9montrer la valeur d\u2019un projet d\u2019innovation ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"huge huge-circle-arrow-up-02-round\"><\/i><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm-32-316v116h-67c-10.7 0-16 12.9-8.5 20.5l99 99c4.7 4.7 12.3 4.7 17 0l99-99c7.6-7.6 2.2-20.5-8.5-20.5h-67V140c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1113\" class=\"elementor-element elementor-element-a6f1937 e-con-full e-flex e-con e-child\" data-id=\"a6f1937\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1295145 elementor-widget elementor-widget-text-editor\" data-id=\"1295145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"vis-container\" class=\"\">\n<div class=\"page\">\n<div class=\"section\">\n<div class=\"faq-list\">\n<div class=\"faq-item\">\n<p>La valeur d\u2019un projet d\u2019innovation peut \u00eatre \u00e9conomique, organisationnelle, strat\u00e9gique ou encore environnementale. Pour la d\u00e9montrer, il est essentiel de d\u00e9finir en amont les objectifs attendus et de suivre des indicateurs permettant d\u2019\u00e9valuer concr\u00e8tement l\u2019impact du projet sur la performance de l\u2019entreprise.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1114\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1114\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Existe-t-il des aides pour financer une d\u00e9marche d\u2019innovation ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"huge huge-circle-arrow-up-02-round\"><\/i><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm-32-316v116h-67c-10.7 0-16 12.9-8.5 20.5l99 99c4.7 4.7 12.3 4.7 17 0l99-99c7.6-7.6 2.2-20.5-8.5-20.5h-67V140c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1114\" class=\"elementor-element elementor-element-9677854 e-con-full e-flex e-con e-child\" data-id=\"9677854\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfbfddf elementor-widget elementor-widget-text-editor\" data-id=\"bfbfddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"vis-container\" class=\"\">\n<div class=\"page\">\n<div class=\"section\">\n<div class=\"faq-list\">\n<div class=\"faq-item\">\n<p>Oui, plusieurs dispositifs permettent de soutenir les entreprises dans leur strat\u00e9gie d\u2019innovation, notamment des aides publiques. Certains accompagnements, comme le Diag Axes d\u2019Innovation de Bpifrance, permettent de structurer une d\u00e9marche d\u2019innovation avec un cofinancement, r\u00e9duisant ainsi le risque et le reste \u00e0 charge pour l\u2019entreprise.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Comment structurer une strat\\u00e9gie d\\u2019innovation dans mon entreprise ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Structurer une strat\\u00e9gie d\\u2019innovation consiste \\u00e0 d\\u00e9finir une vision claire, prioriser des axes d\\u2019innovation coh\\u00e9rents avec les objectifs de l\\u2019entreprise et mettre en place un cadre de pilotage des projets. Cela implique notamment de formaliser des crit\\u00e8res de d\\u00e9cision, d\\u2019organiser la gouvernance et de suivre les projets dans la dur\\u00e9e.\"}},{\"@type\":\"Question\",\"name\":\"Pourquoi mes projets d\\u2019innovation n\\u2019aboutissent pas ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Dans la majorit\\u00e9 des cas, les projets n\\u2019\\u00e9chouent pas pour des raisons techniques, mais faute de structuration. 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Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef61474 elementor-widget elementor-widget-text-editor\" data-id=\"ef61474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"vis-container\" class=\"\">\n<p>Prenez rendez-vous avec un expert pour structurer votre strat\u00e9gie d&rsquo;innovation et s\u00e9curiser vos projets.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e25bec3 e-con-full e-flex e-con e-child\" data-id=\"e25bec3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6b7a6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6e6b7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" 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offre<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Structure your innovation strategy to prioritize your projects, secure your decisions and create sustainable value.<\/p>","protected":false},"author":47,"featured_media":479127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Strat\u00e9gie d\u2019innovation : structurer et piloter efficacement","_seopress_titles_desc":"Structurer votre strat\u00e9gie d\u2019innovation pour prioriser vos projets, s\u00e9curiser vos d\u00e9cisions et cr\u00e9er de la valeur 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