Webinar - 45 min to understand how to position the region as a lever for innovation and structure effective dynamics with companies
Territories and companies share a common goal : innovating to respond to major economic, environmental and technological transitions. And yet, aligning their issues, timeframes and operating methods remains a major challenge.
Paradoxically, territories have powerful levers at their disposal - such as public procurement and European schemes - which are still under-exploited when it comes to supporting innovation.
What levers can you activate to structure an effective approach tailored to your territory and your challenges? This webinar gives you concrete guidelines for taking action.
In the program
Territories & companies: what you will learn
A structured and operational reading of 3 levers to build a effective territorial innovation strategy and position the region as a key player in innovation.
- Understanding how the territory can become innovation buyer, R&D buyer or testing ground
- Identify the main levers of innovative public procurement (innovative contract, innovation partnership, competitive dialogue...)
- Activate national and European schemes (PCP, PPI, etc.) to test and deploy innovative solutions
- Position the region as a gateway to Europe for companies
- Relying on european cooperation networks to enhance visibility and appeal
- Facilitate access to funding and collaboration opportunities
- Understanding the role of the territory as a architect of innovative ecosystems
- Identify and prioritize high-potential strategic sectors
- Structuring, coordinating and promoting a local innovation ecosystem
- Better aligning issues of territories and companies
- Identify key success factors and pitfalls to avoid
- Benefit from feedback from the field
Who should attend this webinar on territorial innovation strategy?
- Regions, metropolises, local authorities
- Competitive clusters
- Economic development agencies
- Innovation and R&D departments
- Development / strategy departments
- Partnership and open innovation managers
Why structure a territorial innovation strategy based on collaboration?
Structuring a territorial innovation strategy makes it possible to move from isolated initiatives to more coherent, visible and value-creating dynamics.
It is based on the ability to bring together the interests of public and private players, by mobilizing the most appropriate levers according to the local context.
In an environment marked by the complexity of systems, financing and players, the challenge is to better structure your approach for greater efficiency and impact.
Speakers: experts in innovation strategy and territories
Marianne BAUMBERGER
Director - Territorial strategy & European funding - G.A.C. Group
Marianne has been helping local authorities define and implement their innovation and economic development strategies for over 15 years. She has recognized expertise in the structuring of innovation ecosystems and smart specialization strategies (S3), as well as in setting up European projects and coordinating cooperation networks on a European scale. It works with territories to clarify their positioning, structure their priorities and activate the levers that will enhance their attractiveness and their role in innovation dynamics.
Olivier FALLOU
Expert in innovation strategy and management - G.A.C. Group
Olivier has 25 years' experience in assisting companies, research organizations and public sector players with innovation strategy and management, after an initial 6-year career in industrial research. He works with organizations operating in complex environments to structure their innovation strategy and effectively position their interactions with their ecosystem, in particular territories and public partners. He supports his customers in implementing pragmatic approaches to activate the right levers, reconciling performance, clarity and capacity for action.
Mélissa CAMPAGNO
Consultant & project manager in European projects - G.A.C. Group
Mélissa has been helping public authorities and European institutions to structure and deploy innovation projects for over 10 years. Specializing in innovative public procurement, she has managed several pre-commercial purchases (PCPs) for the European Commission, notably in the fields of climate services, environmental observation and space innovation. She works with public players to professionalize their practices, mobilize public procurement as a lever for innovation, and structure effective approaches in line with territorial and European challenges.
Register for the free webinar
Our expertise
Territorial innovation strategy: why call on G.A.C. Group?
For more than 20 years, G.A.C. Group has been helping companies and local authorities with their territorial innovation strategies and the development of their innovation dynamics.
Our approach is based on an integrated vision:
Structuring innovation ecosystems
Supporting local dynamics
Mobilizing public and private levers
Operational implementation of partnerships
This webinar is based on concrete feedback from our missions.
