Discover how this company of 40 employees, faced with stagnation in its historical markets, was able to turn competitive pressure into a strategic opportunity - thanks to a structured approach to diversification.
Against a backdrop of market stagnation automotive and aeronautical increased European competition, This 40-strong industrial SME, which specializes in testing and measurement in harsh environments, wanted to anticipate the erosion of its outlets. Backed by nearly 30 years of technical expertise, it has launched a diversification to identify new growth drivers and strengthen its position in higher value-added markets.
«Our long-standing customers trust us, but the market is shrinking. We have to anticipate and position ourselves ahead of the others.» - General Manager
In 6 months, this SME has identified 3 new growth sectors, built a 5-year operational roadmap, and laid the foundations for a higher value-added offering.
Key points of the case study
Issues | Issues | Approach | Results |
|---|---|---|---|
Stagnation in historical markets, European competitive pressure, need to identify new growth drivers | How can we leverage existing know-how to diversify into new markets while securing medium-term growth? | A 4-stage process over 6 months: trend analysis, exploration of customer needs, opening up to related sectors, and operational roadmap - mobilizing a pair of strategic advisors and technical experts. | Identification of 3 growth markets, expansion of offering, 5-year diversification roadmap and mobilization of teams around a clear growth trajectory. |
Why download this case study?
- To understand How? 'Or' What an industrial SME has transformed a saturated market into a springboard for growth.
- For inspiration structured diversification methodology applicable to other technical sectors.
- To discover how to combine in-house know-how, market analysis and innovation to build a sustainable strategy.
- For access to concrete, reproducible lessons key success factors, roadmap and implementation levers.
Who is this case study intended for?
This case study is aimed at executives, innovation, strategy or development managersas well as marketing and technical managers SMEs faced with saturation in their traditional markets. It will also be of interest to any company wishing to structuring a diversification approach, identify new growth drivers and anchor innovation at the heart of its strategy.
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