How did an industrialist identify sustainable alternatives to a critical material using collective intelligence?

Discover how a medium-sized industrial company explored new avenues for sustainable innovation and anticipated future regulatory constraints through a structured collective approach.

The challenges: anticipate, secure, transform

Faced with the evolution of European standards and increasing pressure on certain critical materials, our client had to rethink its technological choices. The challenge was not just to replace a material: it was to anticipate an inevitable transition, preserve competitiveness, and mobilize its teams around a new vision of more sustainable innovation.

In a context where no alternative was identified, the company had to act quickly, without compromising the performance of its products.


«We know that our current materials will be called into question sooner or later. We want to anticipate this so that we remain a leader, not a follower.»

Head of Innovation

Access the full case study

An accelerated approach: 10 weeks to break new ground

In less than ten weeks, we supported the company in a structured exploration, combining technical expertise, collective intelligence, and ESG analysis. This short format made it possible to create a strong internal dynamics, align teams, and turning a regulatory constraint into a real opportunity for responsible innovation.

The results: concrete ideas and a clear roadmap

This mission enabled the company to:

  • Bring to the surface six alternative tracks, including four immediately available,
  • Quickly launch the first tests,
  • Strengthen internal mobilization around a strategic issue,
  • Building a priority roadmap, incorporating technical constraints, environmental impacts, and future regulatory requirements.

A concrete, structured, and directly actionable approach.

Why download this case study?

By accessing the full document, you will discover:

  • How an industrialist turned a regulatory risk into an opportunity for innovation,
  • How does a A collective approach can speed up decision-making.,
  • Which lessons draw on your own sustainability and R&D challenges,
  • The good practices to structure an exploration of substitute materials.

The goal: to inspire you and help you get your teams moving on these strategic issues.

Who is this case study intended for?

This case study is intended for executives, innovation directors, and R&D managers, as well as materials, quality, and environmental managers., CSR or strategy evolving in an industrial context. It will also be of interest to any organization facing increasing regulatory pressures, sustainability challenges, or the need to anticipate changes in its materials and processes. More broadly, it will be useful to any company wishing to structure a responsible innovation approach, mobilize its teams around new technical challenges and identify sustainable avenues for development for its products and markets.

Newsletter G.A.C.