5 February 2026

Logo FizzUp, leader du coaching sportif digital et partenaire de G.A.C. Group pour la fiscalité internationale.

IP Box: how FizzUp secures and enhances its software assets with G.A.C. Group

Created in 2014, FizzUp est un service de coaching sportif digital conçu pour proposer de l'activité physique ou de l'activité physique adaptée à la maison. Sa solution innovante intègre des protocoles permettant de prédire une capacité à l'effort et de moduler l'intensité de l'entraînement en fonction de l'état de forme de son utilisateur.

The challenge: enhancing and securing intellectual property

As part of its growth, FizzUp wanted to structure and secure the taxation of its intangible assets.

The stakes were twofold:

  • Assess the opportunity of the transition to the IP Box,

  • Technical security a complex process to ensure compliance with tax authorities' requirements.

The G.A.C. Group solution: complete support

G.A.C. Group supported FizzUp with a structured methodology:

  • Eligibility analysis software assets,

  • Constitution and submission of the complete supporting file,

  • Cross-functional coordination with the company's chartered accountant,

  • Follow-up management with the tax authorities.

The results: a robust tax strategy

The intervention of G.A.C. Group's consultants produced concrete and immediate results for FizzUp:

  • Validation of calculation methods and securing the transition to IP Box,

  • Robust tax positioning thanks to a solid, compliant supporting file,

  • Sustainable development intangible assets,

  • Total peace of mind of management when faced with a complex system.

«G.A.C. Group has succeeded in making a complex technical subject accessible. Their in-depth expertise and proactive approach make them a trusted partner. Thanks to this solid dossier, we now have a clear framework for sustainably enhancing the value of our assets.»

Kirsty Hood - General Manager at FizzUp

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