Research & Innovation: how can market research guide your decisions?

Does your organization carry out R&D and innovation work with the aim of developing new products, processes or services? Would you like to prioritize your projects and guide your innovation strategy pragmatically?

If you are in charge of innovation and R&D promotion in your organization, this webinar is especially designed for you. It's a unique opportunity to discover how market research can help you to make the right decisions in research and innovation. Our experts will give you the keys you need to make a success of your R&D and innovation projects, by drawing on a wealth of experience and expertise. in-depth analysis of market needs and trends you can and want to conquer.

You are looking for identify untapped market opportunities or to assess the feasibility of your project thanks to an in-depth analysis of needs and expectations?

You wish reduce the associated risks R&D and innovation projects, and make informed decisions in your strategy? Are you planning to find co-development partners to accelerate your projects R&D and innovation? Would you like to measure the success potential of your innovative project and maximize your return on investment?

Our conference agenda:

  • Different types of market research
  • Timing to achieve them
  • Questions to ask and steps to follow 
  • Methodological elements: specification of needs, competitive analysis, benchmarking, business model
  • Case studies and feedback

Access the replay in one click!

Our experts in marketing and innovation strategy will share with you best practices and methodologies to conduct robust market research, minimize risk and maximize your project's chances of market success. You'll be able to ask questions and get personalized answers.

Conference hosted by :

Olivier FALLOU - Expert in innovation management - G.A.C. Group

Olivier has more than 20 years of experience in supporting companies in their innovation strategy, in complex ecosystems and through collaborative projects, after 6 years in industrial research. As an expert in innovation financing, he has accompanied many organizations in their transition and development, always with a global view on the financing plan.

Tatjana A. Nazir, Director of Research (DR1) - CNRS-SCALab, University of Lille

Tatjana Nazir holds an Habilitation à diriger des recherches from the University of Lyon, France, and a PhD (Psychology) from Julius Maximilians University, Würzburg, Germany, and has devoted over three decades to research in cognitive psychology and cognitive neuroscience. Specializing in the study of embodied cognition, she has explored how the physical characteristics of our bodies influence human cognition and language. Through her research, she has demonstrated how language processing relies on sensory and motor systems. Currently, she is leading projects aimed at understanding and improving the integration of artificial social agents (robots) into society.


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