Sales forces are central to business performance, but their expectations, motivational drivers, and associated HR practices are rapidly changing.
Through this study, G.A.C. Group aims to provide an overview of HR policies implemented for sales staff in France.
Purpose of the study
Through our study, we want to help you:
- Benchmarker your practices compared to those of other companies,
- Identify levers for optimization (compensation, variable pay, benefits, mobility, etc.),
- Feed your thoughts on the’commitment and the customer loyalty of your sales representatives.
Why participate?
Contribute to a groundbreaking national study
Receive preview of the 2026 summary
Inspire your HR thinking with practical lessons and sharing of best practices
Questionnaire duration: approximately 15 minutes
