IP Box: how FizzUp secures and enhances its software assets with G.A.C. Group

Created in 2014, FizzUp is a digital sports coaching service designed to provide physical activity or adapted physical activity at home. Its innovative solution incorporates protocols for predicting exercise capacity and modulating training intensity according to the user's state of fitness.

The challenge: enhancing and securing intellectual property

As part of its growth, FizzUp wanted to optimize the taxation of its intangible assets. The challenge was twofold:

  • Assess the opportunity of the transition to the IP Box,

  • Technical security a complex process to ensure compliance with tax authorities' requirements.

The G.A.C. Group solution: complete support

G.A.C. Group supported FizzUp with a structured methodology:

  • Eligibility analysis software assets,

  • Constitution and submission of the complete supporting file,

  • Cross-functional coordination with the company's chartered accountant,

  • Follow-up management with the tax authorities.

The results: a robust tax strategy

The intervention of G.A.C. Group's consultants produced concrete and immediate results for FizzUp:

  • Validation of calculation methods and securing the transition to IP Box,

  • Robust tax positioning thanks to a solid, compliant supporting file,

  • Sustainable development intangible assets,

  • Total peace of mind of management when faced with a complex system.

The testimony

«G.A.C. Group has succeeded in making a complex technical subject accessible. Their in-depth expertise and proactive approach make them a trusted partner. Thanks to this solid dossier, we now have a clear framework for sustainably enhancing the value of our assets.»

Kirsty Hood - General Manager at FizzUp

Secure the taxation of your intangible assets

Do you develop software or patents? Like FizzUp, take advantage of the IP Box scheme to reduce your tax rate on intellectual property income.

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