Yumain - Identifying new markets and qualifying new opportunities through innovation marketing

"We were very satisfied with the quality of the deliverables, and the customization of the information provided. I would recommend G.A.C. Group, especially for companies that need pragmatism. I appreciated their transparency and their support throughout this mission. In 3 words: Professionalism, Human and Qualitative.

Yumain offers intelligent recognition solutions and advanced industrial cameras with embedded artificial intelligence.

Yumain's problematic

Identify new markets and qualify new opportunities through innovation marketing

Accompanying G.A.C. Group

Yumain was accompanied in 2021 for a period of 5 months. The mission included two separate market studies.

Solutions provided by G.A.C. Group:

  1. Identification of the problems and creation of the tailor-made methodology
  2. Bibliographic study qualification of the value chain, G.A.C. brainstorming, qualitative interviews with experts (teacher-researchers)
  3. Conducting qualitative interviews with industrialists
  4. Market analysis and projection according to the top-down bottom-up methodology
  5. Summary of the study and recommendations

Yumain benefited from :

  • Contacts of identified partners and potential clients
  • Presentation of the results (verbatims, interviews, SWOT, business model, recommendations and market size estimates)

What were the results?

  • Identification of 2 growth markets
  • Qualification and introduction to 6 potential customers and partners positioned as early adopters
  • Acquisition of a technology by a key player in the sector
  • Search for financing

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