In this webinar, discover how to maximize your chances of commercializing your innovation in order to initiate the growth of your company and to ensure its profitability. Our innovation marketing experts will share with you the best practices to adopt, from the start-up phase through to the launch of your product. opportunity detection to the marketing.
In this webinar, find out how to:
- Identify the right opportunities,
- Analyze and prioritize markets,
- Study their receptivity,
- Qualify as first industrial and commercial partners.
Key points covered:
- Context and needs of the innovative company
- Toolbox and key success factors
- Focus on the digital tool ideXlabtechnology explorer
- Testimony of Philippe Mils, Business Development Manager at Thales Research & Technology (TRT)
To access the replay, fill out the form below.
Experts and special guests
Olivier FALLOU | Expert in management and financing of innovation at G.A.C. Group
Olivier has more than 20 years of experience in supporting companies in their innovation strategy, in complex ecosystems and through collaborative projects, after 6 years in industrial research. As an expert in innovation financing, he has accompanied many organizations in their transition and development, always with a global view on the financing plan.
Jean-Louis LIEVIN | Founder of ideXlab platform at G.A.C. Group
Jean-Louis created and founded ideXlab in 2014, a platform specialized in open innovation. Previously, Jean-Louis was Director of Research and Innovation at British Telecom. Through his various positions in France and abroad, he has led numerous research, innovation and technology transfer programs in a wide variety of fields: energy, telecommunications, materials, electronics and optoelectronics, etc.
Guillaume GOMBERT | Business Partner Digital and Innovation at GENEO Capital Entrepreneur
Guillaume has been helping companies develop their strategic projects and business models for over 7 years. He also teaches digital transformation at emlyon business school. Guillaume is currently Business Partner Digital and Innovation at GENEO, an Evergreen investment fund that supports SMEs and SMIs in their long-term development projects.
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