Obtaining a public grant or subsidy is not just a question of project quality. Many companies present relevant projects, yet find their applications rejected.
In the majority of cases, refusal does not stem from a lack of interest in the project, but rather from a mismatch between the application submitted and the expectations of the funding scheme.
Understanding the common causes of rejection can help avoid costly mistakes in terms of time, resources and cash flow, when projects are launched without secure financing.
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For a complete overview of the financing mechanisms available, please consult our guide : public assistance to finance business projects
Refusals often linked to poor targeting of the system
First frequent cause: the project is presented at the wrong counter.
Each scheme finances projects that meet specific priorities: innovation, industrial transformation, energy transition, structuring of sectors, etc.
A solid project can therefore be rejected simply because it doesn't exactly match the objectives of the targeted program. This discrepancy is one of the main causes of failure.
An insufficiently structured project
Another frequent factor concerns the very structure of the project. In particular, funders look at :
- Clear objectives,
- Technical consistency,
- The feasibility of the schedule,
- Budget credibility,
- And the company's ability to carry out the project without unbalancing its cash flow.
An application that is too vague or insufficiently argued weakens the chances of success., even when the project is relevant.
A timetable incompatible with financing rules
Many requests fail because the project was started too early.
Most grants require the application to be submitted before the start of the expenditure, in order to guarantee the incentive effect of the grant.
An investment already underway or a project already launched may therefore become ineligible, leaving the company to bear the investment alone, with a direct impact on its cash flow.
Insufficient financing capacity
Public funding never covers the entire cost of a project. Funders therefore analyze the the company's ability to assume its share of the investment without weakening cash flow or compromising future investments.
A financing plan deemed insufficiently secure insufficient equity capital or a cash-flow situation deemed too restrictive can lead to the application being rejected, even when the project is of real interest.
A project insufficiently aligned with public priorities
Financing schemes are changing according to economic and environmental priorities. Projects contributing to :
- The energy transition,
- Decarbonization,
- Industrial competitiveness,
- Or structuring industries
are now receiving more support. A relevant project poorly positioned in relation to these priorities can be less competitive.
Financing has become more selective and competitive
Another factor explains the increase in refusals in recent years: growing competition between candidate projects.
Numerous schemes now operate in the form of calls for projects or competitions with :
- Limited budget envelopes,
- Tight filing deadlines,
- And a limited number of funded projects.
As a result, even a well-constructed, eligible project can be turned down simply because other projects have been deemed to have higher priority or greater impact in terms of the program's objectives.
This competition implies :
- Anticipate deposits more effectively,
- A solidly structured file,
- And to clearly position the project's economic, industrial or environmental impact.
This makes assembly quality a major differentiating factor.. In this competitive environment, companies that better anticipate their financing strategy also avoid unnecessarily mobilizing their cash on projects that will ultimately not be financed.
Identify the right aid for your project in advance
The best way to avoid a refusal is to analyze the project's compatibility with existing schemes at an early stage, so as to secure financing before incurring cash-flow-impacting expenditure:
At this stage, many companies realize that poor targeting or an unsuitable timetable can lead to their application being rejected.
To quickly identify available assistance and secure your approach
The financing available also varies by sector
The schemes available vary according to industrial and technological sector. To quickly identify the aid available for your activity: consult the panorama of grants and calls for projects by business sector.
To remember
Financing refusals are most often linked to :
✅ A poor choice of device
✅ A poorly structured project
✅ An unsuitable timetable
✅ A financing plan that is insufficient or incompatible with the company's financial capacity and cash flow.
✅ Poor alignment with public priorities
✅ Too much competition between projects
Most of these situations can be avoided with good preparation.
Contact our experts to maximize your chances of obtaining public funding.
- 01. Poorly targeted system
- 02. Insufficiently structured project
- 03. Timetable and eligibility rules
- 04. Insufficient financing capacity
- 05. Alignment with public priorities
- 06. Selectivity and increased competition
- 07. Identifying the right aids
- 08. Financing by business sector
- 09. FAQ : Grant refusal
FAQ - Grant refusal and public aid
Does a refusal call into question the quality of the project?
No. Refusal often stems from poor positioning in relation to the targeted device.
Can a project be resubmitted after rejection?
Yes, after adjusting the file or targeting a more suitable system.
Can the project budget be a reason for refusal?
Yes, if it is deemed inconsistent or insufficiently justified.
Can a launched project still be financed?
In most cases, expenses incurred prior to submission render the project ineligible.
How can you reduce the risk of rejection?
A project audit identifies compatible devices before submission.
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