Here is a webinar replay dedicated to making you discover how to accelerate the development and make the marketing of your Deeptech projects viable.
"Deeptech" is not yet another marketing buzzword ...
Breakthrough innovation is a global issue to meet the challenges of competitiveness, the digital revolution and the climate challenges that await us.
“It is clear that France and Europe risk being left behind. The talents and academic wealth are there, but the great innovations of recent decades have been developed outside Europe ", Joint European Disruptive Initiative (Jedi)
In its recovery plan, the Government is once again placing Deeptech as a priority! Deeptech = future black gold?
What you will discover in this replay:
- Capitalize on French public research and structure its ecosystem
- Get public and private funding
- Create a new market with a profitable offer at the right time
- Stay sustainably innovative in Deeptech
Breakthrough innovation: a major asset in terms of sovereignty
In a stagnant market, alone breakthrough innovation can provide a new source of growth
Market values : $ 1 trillion in value by 2035 for quantum computing and $ 13 trillion in artificial intelligence by 2030.
Paul-François Fournier, the director executive by Bpifrance : “We are coming to the end of a cycle where innovation has been driven by digital tools with the aim of creating new uses, to enter a new phase where it is disruptive innovations, that is - say the new cutting-edge technologies, which will allow us to find solutions to the major challenges of the XXIst century",
The industry is in high demand since it must respond to organizational and environmental issues : to develop Corporate Social Responsibility (CSR), manufacturers must renew their method of managing waste, pollutants, etc. through the use of new, more ecological technologies
The playground for entrepreneurs in the deep tech is very large : robotics, artificial intelligence, new modes of transport, quantum computers, carbon-free energy, genetic sequencing, cybersecurity, autonomous vehicles, drones, 3D printing, etc.
Internet, GPS, SpaceX, autonomous vehicle and many others = United States = strategic autonomy and economic leadership. ⇒Great frustration to see many tech companies bought by American giants (while France represents more than a quarter of deep tech startups in Europe) ... If the internet now appears to be largely dominated by American companies, we must even remember that the web was originally a French invention
We (France) must improve in the commercialization of the promises made by the deeptech...
AI example : -Of the top five European universities / institutes on AI, three are French: the universities of Paris-Saclay, Pierre-et-Marie-Curie, and INRIA. -However, French deep techs around AI only represent 6% of deep techs at the global level -and they attract only 13 % of European investments
France benefits from an academic fabric that is a benchmark in the world. But researchers, investors and entrepreneurs need to talk to each other so that universities get even closer to the start-up ecosystem.
Currently, France has more than 100 creations of deeptech startups per year, Objective: 500 by 2025
Capitalize on French public research and structure its ecosystem
The synergies between the two worlds are virtuous : partnerships with public research are necessary to develop technologies deeptechmarketable, for example in via the conduct of tests
Three priority axes of the national strategy for research and innovation :
- health, food, biotechnologies,
- environmental emergency and eco-technologies,
- information, communication and nanotechnologies
Public research is carried out mainly within :
- universities and around a hundred grandes écoles and higher education establishments.
- of 26 public research organizations (CNRS, INSERM, INRA, INRIA, CNES, CEA, CNES, IFREMER, etc.).
- 25 university and scientific groups including 8 COMUE (communities of universities and establishments).
- private foundations (Pasteur and Curie institutes).
- university foundations and scientific cooperation foundations.
- of 37 Carnot institutes.
- 71 competitiveness clusters.
More than 176,000 people in public research including 115,308 researchers!
The technologies resulting from public research are the only ones to offer sufficiently significant breakthroughs to achieve truly innovative technologies capable of disrupting a sector of activity.
French research produces thousands of technologies that lie dormant in the cupboards. ⇒Researchers must go to their ecosystem to talk about partnerships, without being afraid of having the idea stolen and vice versa ...
Conversely, it would be culturally impossible to create an ecosystem favorable to innovation on the old continent and the French environment would even be toxic
The excellence of research and French incubators is a real asset for Deeptech startups.
Between 2000 and 2018, only 231 researcher civil servants requested authorization to set up their company, ie less than 0.01 % of people working in public research. Since 2018 and the Bpifrance Deeptech plan : more than 250 start-ups have been created and have benefited from 85 million euros in funding in the form of grants or loans upstream of capital contributions.
Obtain financing when you are a Deeptech
Deeptech often have difficulties in finding funding :
- strong technological risk - uncertainty about their profitability over time
- -long initial capital expenditure to make it salable = no immediate cash flow
45% of funding for French deep tech startups comes from the public sector (against 26% in the US). In the 7 billion of the recovery plan dedicated to digital and tech, 2.4 billion will be devoted to specific plans on "disruptive digital technologies: quantum, cybersecurity, digital health ..."
French investors are now much more fond of deeptech : nearly 90% of them believe that the growth of startups specializing in advanced technologies is superior to other sectors of activity Private investments in the Deep Tech grew by more than 20 % per year between 2015 and 2018, reaching nearly $ 18 billion last year.
When we talk about phase Deeptech development, in general we generally rely on the TRL scale : 1 to 9 (fundamental research stage through feasibility, development and industrialization). Namely that + the TRL increases the less we are likely to have pure subsidies.
So logically, obtaining aid and subsidies must really be done upstream of developments. A good omen for ASes: when you do CIR. This means that you are carrying out R&D work which, when they are no longer eligible for the CIR, will potentially be transformed into a project in aid and subsidy.
Be well supported on this subject : search for synergies and permanent optimization (risk balancing, strategic vision of your innovation and economic model to result)
Create a new market with a profitable offer at the right time
The problem with deeptech is not the technology but its commercialization! You have to approach your commercial targets very quickly and define “Blue Ocean” market spaces. Before embarking on a Deeptech project: can these disruptive innovations survive and develop commercially (strategic innovation marketing studies)?
Breakthrough innovation induces two specific difficulties: -it is aimed at inexperienced customers, unable to understand its uses -it is often deployed in ecosystems in the process of being structured
These difficulties render inoperative the traditional techniques of forecasting the demand for an innovation.
Working on marketing and communication, engaging employees, promoting a vision, knowing how to raise funds… are vital issues for them!
Since 2012, the SATT network has supported 493 start-ups: they are all alive, which testifies to the strength of our ecosystem - when we know that only 1 in 3 start-ups usually pass the three-year mark. In addition to the investments made by the SATTs, these start-ups have raised 580 million euros in capital from private investors.
Remain sustainably innovative in Deeptech
Why are some organizations more successful than others in the area of innovation? Why and how, beyond a one-off success, they manage to regularly and successfully launch new innovative offers?
To make innovation efforts more effective, we can (and must) act on classic management parameters :
- formalize the innovation process,
- train teams to develop skills,
- invest in R&D, ...
However many other factors of the internal and external environment play a fundamental role, especially :
- the organizational structure,
- the management method,
- leadership style
- and more broadly the culture of the company (ie values, beliefs, ways of interacting, of functioning collectively, etc.)
It is therefore necessary to be able to identify and qualify precisely the factors which condition the efficiency of the innovation process in order to be able to act effectively on them.
For it to work, disruptive innovation must be catalyzed, open and agile! Investors and large groups are looking more and more towards "deep tech" because their potential is colossal in all areas, and deep tech has exploded in Europe since 2016. Deep tech is technologically mature but lacks reflection on the market and business strategy. How can deeptech reconcile technology and ecology?