Marketing of innovation #4: Moving from a product offer to a service offer

By offering a multitude of services around your product, in ultra-competitive markets, this allows you to stand out and create more value.

With Lionel Roure, Senior Lecturer at CNAM

See more videos

Share this article

Related Articles

To subscribe to the newsletter :


* Please fill in the required fields.

By clicking on send, I consent to the information entered in the form being used by GAC Group to respond to my request. To know the details of the processing or exercise my rights, in particular the withdrawal of my consent to the use of the data collected, I can consult the  Privacy policy of GAC Group.

Contact
Contact
Scroll to Top

By continuing to browse, you accept the use of third-party services that may install cookies. For more information, you can consult our privacy policy.